User Testing
User Testing
User testing was conducted prior to the website’s launch with five participants, primarily parents and adults. All participants were able to navigate the site with ease and appreciated its simple, straightforward layout. Critical feedback highlighted areas for improvement, such as image sizing, font readability, and suggestions to integrate booking functionality directly into the platform.
While integrating a booking system was a valuable recommendation, the client preferred to maintain customer transactions through Facebook and Instagram, as these platforms were already familiar to both their team and their audience. Implementing such a system within the website would have been cost-inefficient and misaligned with the client’s workflow.
User testing was conducted prior to the website’s launch with five participants, primarily parents and adults. All participants were able to navigate the site with ease and appreciated its simple, straightforward layout. Critical feedback highlighted areas for improvement, such as image sizing, font readability, and suggestions to integrate booking functionality directly into the platform.
While integrating a booking system was a valuable recommendation, the client preferred to maintain customer transactions through Facebook and Instagram, as these platforms were already familiar to both their team and their audience. Implementing such a system within the website would have been cost-inefficient and misaligned with the client’s workflow.
As a practical compromise, buttons linking directly to the client’s active social media platforms were added, ensuring users could seamlessly transition to their preferred channels for booking and inquiries.
As a practical compromise, buttons linking directly to the client’s active social media platforms were added, ensuring users could seamlessly transition to their preferred channels for booking and inquiries.
Research
Research
The project began with an exploration of profitable photography studios in the Philippines to understand current industry practices. Similarities and compatibilities were identified, focusing on the types of components and layouts used to engage customers and encourage them to explore portfolios. This benchmarking provided valuable insights that guided the design direction.
The project began with an exploration of profitable photography studios in the Philippines to understand current industry practices. Similarities and compatibilities were identified, focusing on the types of components and layouts used to engage customers and encourage them to explore portfolios. This benchmarking provided valuable insights that guided the design direction.
Challenge
Challenge
Bubbly Studio sought to develop an online portfolio that would serve as a gallery for users while effectively communicating the brand’s identity. The goal was to highlight the studio’s versatility and flexibility in capturing precious moments, ensuring that customers clearly understood the brand’s creative vision and professional approach.
Bubbly Studio sought to develop an online portfolio that would serve as a gallery for users while effectively communicating the brand’s identity. The goal was to highlight the studio’s versatility and flexibility in capturing precious moments, ensuring that customers clearly understood the brand’s creative vision and professional approach.
Challenge
Bubbly Studio sought to develop an online portfolio that would serve as a gallery for users while effectively communicating the brand’s identity. The goal was to highlight the studio’s versatility and flexibility in capturing precious moments, ensuring that customers clearly understood the brand’s creative vision and professional approach.
Low-Mid Prototype
Low-Mid Prototype
The design process began with low- to mid-fidelity prototypes to establish the overall structure and layout of the portfolio. These prototypes emphasized key components such as the gallery search, landing page, review page, and About Us section, providing clear direction for visualizing the user journey and ensuring a seamless experience.
The design process began with low- to mid-fidelity prototypes to establish the overall structure and layout of the portfolio. These prototypes emphasized key components such as the gallery search, landing page, review page, and About Us section, providing clear direction for visualizing the user journey and ensuring a seamless experience.
Low-Mid Prototype
The design process began with low- to mid-fidelity prototypes to establish the overall structure and layout of the portfolio. These prototypes emphasized key components such as the gallery search, landing page, review page, and About Us section, providing clear direction for visualizing the user journey and ensuring a seamless experience.
My Takeaways
Learned that a portfolio should go beyond showcasing photos, it must tell the brand’s story and reflect its identity.
Realized the importance of simplicity and clarity in design, allowing users to focus on the images.
Experienced multiple revisions, which became valuable steps in the learning and growth process as a designer.
Understood the need to balance user feedback with the client’s vision, ensuring the final product is user-friendly yet aligned with the business goals.
My Takeaways
Learned that a portfolio should go beyond showcasing photos, it must tell the brand’s story and reflect its identity.
Realized the importance of simplicity and clarity in design, allowing users to focus on the images.
Experienced multiple revisions, which became valuable steps in the learning and growth process as a designer.
Understood the need to balance user feedback with the client’s vision, ensuring the final product is user-friendly yet aligned with the business goals.
My Takeaways
Learned that a portfolio should go beyond showcasing photos, it must tell the brand’s story and reflect its identity.
Realized the importance of simplicity and clarity in design, allowing users to focus on the images.
Experienced multiple revisions, which became valuable steps in the learning and growth process as a designer.
Understood the need to balance user feedback with the client’s vision, ensuring the final product is user-friendly yet aligned with the business goals.
My Takeaways
Learned that a portfolio should go beyond showcasing photos, it must tell the brand’s story and reflect its identity.
Realized the importance of simplicity and clarity in design, allowing users to focus on the images.
Experienced multiple revisions, which became valuable steps in the learning and growth process as a designer.
Understood the need to balance user feedback with the client’s vision, ensuring the final product is user-friendly yet aligned with the business goals.
User Empathy
User Empathy
Utilized my experience as Bubbly Studio’s admin to form assumptions about client needs and browsing habits.
Utilized my experience as Bubbly Studio’s admin to form assumptions about client needs and browsing habits.
Anticipated key user expectations, such as viewing galleries, services, and booking options.
Anticipated key user expectations, such as viewing galleries, services, and booking options.
Designed user flows that ensure simple navigation and an intuitive portfolio experience.
Designed user flows that ensure simple navigation and an intuitive portfolio experience.
User Empathy
Utilized my experience as Bubbly Studio’s admin to form assumptions about client needs and browsing habits.
Anticipated key user expectations, such as viewing galleries, services, and booking options.
Designed user flows that ensure simple navigation and an intuitive portfolio experience.
User Empathy
Utilized my experience as Bubbly Studio’s admin to form assumptions about client needs and browsing habits.
Anticipated key user expectations, such as viewing galleries, services, and booking options.
Designed user flows that ensure simple navigation and an intuitive portfolio experience.
Objectives
The objective was to create a straightforward and easy-to-navigate platform that highlights the studio’s photography as the primary focus. The design minimizes distractions by keeping the layout clean and simple, while still ensuring a polished user interface that supports accessibility, usability, and brand identity.
Objectives
The objective was to create a straightforward and easy-to-navigate platform that highlights the studio’s photography as the primary focus. The design minimizes distractions by keeping the layout clean and simple, while still ensuring a polished user interface that supports accessibility, usability, and brand identity.
TIMEFRAME
2 Months
MY ROLE
UI Designing, Prototyping,
Benchmarking & Implementing
TOOLS
Canva, Figma, WordPress
Zoom
TIMEFRAME
2 Months
MY ROLE
UI Designing, Prototyping, Benchmarking & Implementing
TOOLS
Canva, Figma, WordPress & Zoom
A clean, user-friendly portfolio website highlighting a photography brand’s expertise in newborn, maternity, family, and themed portraits, built to reflect both creativity and professionalism.
A clean, user-friendly portfolio website highlighting a photography brand’s expertise in newborn, maternity, family, and themed portraits, built to reflect both creativity and professionalism.
A clean, user-friendly portfolio website highlighting a photography brand’s expertise in newborn, maternity, family, and themed portraits, built to reflect both creativity and professionalism.
Bubbly Studio
Bubbly Studio
View my Other Projects
View my Other Projects
